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Media Intelligence : July 2007
The Nielsen Media Top Media Advertisers Report This annual report, published by Nielsen Media Research, lists the Top Media Advertisers, major categories and media sectors across Australia s main media, and compares estimated expenditure for calendar year 2006 with 2005. Main media measured includes Metropolitan and Regional TV, Metropolitan Radio, all National, Metropolitan and major Regional Newspapers, Consumer Magazines, Outdoor, Cinema and Direct Mail activity. The report covers main Media advertising estimates for the period January to December 2006 and summarises: • Top 50 Advertisers/Advertiser Groups • Top Advertiser categories and their allocation of spend estimates across main media • Top Advertisers/Advertiser Groups by allocation of spend estimates across each of the main media measured Nielsen Media Research AdEx gures are estimates of expenditure. The company continues to put great emphasis on approximating actual expenditure, however, the Australian media scene is a dynamic one and estimating advertising expenditures continues to be an onerous task. As a result, changes are constantly being made to re ect industry feedback. Therefore, year-on-year comparisons are accurate at the time of producing this report but are subject to variances as updates occur to the database. 8 MediaTitles Top advertisers Years 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 % Share 6.9 7.4 7.6 7.6 7.6 7.5 7.4 7.3 7.2* 7.1* 452.5 523.3 554.1 604.2 566.7 562.9 599.9 664.4 727.4 749.2 0 100 200 300 400 500 600 700 800 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 ADVERTISING IMPACT MAGAZINES' SHARE OF AD SPEND Source: Commercial Economic Advisory Service of Australia (CEASA) -- Advertising Expenditure in Main Media * Revised by CEASA * Based on share of Total Ad Spend including Online Advertising Expenditure in Magazines ($m) % Share -- Magazines of Total Ad Spend (excluding directories, including online 2005--2006)
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