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Media Intelligence : MT Resource Guide 2011
MediaTitles 19 EstimatEd ad spEnd trEnds for main mEdia – CalEndar YEar 2010 rank rank 2010 est. 2010 2009 Advertiser Group/Advertiser Spend in $M Advertiser/Key brands yoy % 1 1 Wesfarmers Limited 238.9 Coles, Bunnings, Target, Kmart, Officeworks, 1st Choice Liquor Superstore, Liquorland, Bi-Lo Supermarkets 15.0 2 2 Woolworths Limited 166.2 Woolworths, Dan Murphys, Big W, BWS-Beer Wine Spirits, Dick Smith Electronics, Aust Leisure & Hospitality, Gunns, Tandy Electronic Stores 17.7 3 3 Harvey Norman Holdings Ltd 145.2 Harvey Norman, Domayne, Joyce Mayne 7.4 4 5 Nestle Australia/L’Oreal 121.3 L’Oreal, Nestle, Uncle Tobys, Garnier, Purina, Nescafe, Maybelline, Jenny Craig, 8.5 5 6 Telstra Corp Limited 120.4 Telstra, Sensis, Just Listed, Trading Post, Universal Publishers 20.9 6 4 Government Commonwealth 114.2 Health & Ageing, Medibank Private, Defence, Broadband Communications & Digital Economy, Electoral Commission, Family & Community Services, Tourism Australia -11 .6 7 7 Government Victoria 103.9 Transport Accident Comm, Departments Of Justice, Human Services, Sustainability & Environment, Transport, Workcover Authority, Tourism Victoria, Cancer Council VIC 11.7 8 13 Toyota Motor Corporation Australia 82.1 Toyota, Lexus, Hino 26.3 9 12 Government NSW 81.3 RTA, Cancer Institute of NSW, Energy Australia, NSW Tourism Commission, Departments Of Premier, Environment Climate Change, & Water, Health, Sydney Water Corporation 19.9 10 10 SingTel Group 81.0 Optus, Virgin Mobile, SIMplus, SingTel 12.1 11 9 Unilever Australia 80.1 Dove, Streets, Lipton, Continental, Omo, Rexona, Sunsilk, Lynx, Flora, Vaseline, Bertolli 9.5 12 11 Commonwealth Bank Australia 77.3 Commonwealth Bank, Bankwest, Colonial First State 12.8 13 19 McDonald’s Family Restaurants 74.7 McDonald’s Family Restaurants, McCafé 30.0 14 8 Suncorp Group 73.9 AAMI, Suncorp-Metway, GIO, APIA, Bingle, Shannons, Just Car, InsureMyRide 0.8 15 17 Village Roadshow Group 65.5 Roadshow Film Distributors, Village Cinemas, Roadshow Home Video, Warner Village Theme Park Group, Today Austereo Radio Network, Triple M Radio Network, 11.5 16 21 QANTAS Airways Ltd 64.5 Jetstar, QANTAS, QANTASLink, Oneworld, Air Pacific 24.6 17 22 Vodafone Hutchison Australia 63.6 Vodafone, Vodafone Hutchison 26.3 18 15 Reckitt Benckiser P/L 63.3 Nurofen, Finish, Airwick, Pine O Cleen, Vanish, Mortein, Dettol, Veet, Strepsils, Harpic 3.1 19 20 Procter & Gamble Aust P/L 62.6 Olay, Gillette, Pantene, Oral B, Clairol, Head & Shoulders, Duracell, Max Factor, Covergirl 14.1 20 16 Myer Ltd 62.1 Myer Stores 1.6 tHE top 20 mEdia adVErtisEr GroUps/adVErtisErs for JanUarY – dECEmbEr 2010 Source: Nielsen Top Media Advertiser Groups/ Advertisers – January to December 2010 Source: Nielsen Top Media Advertisers Report – Jan to Dec 2010 About the Top Media Advertisers Report 2010 The complete report covers main media advertising estimates for the period Jan to Dec 2010 vs. Jan to Dec 2009 and summarises: • Top 25 Advertiser Groups/Advertisers • Top 25 Advertisers (excluding Advertiser Groups) • Top Advertiser Categories and their allocation of spend across main media • Top Advertisers/Advertiser Groups by allocation of spend across each main media sector. Including: Metropolitan and Regional Television, Metropolitan Radio, National, Metropolitan & Regional Newspapers, Consumer Magazines, Out Of Home, Cinema, Direct Mail and Online Display. research statistics: ad spend trends About The Nielsen Company The Nielsen Company (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information on The Nielsen Company, visit www.nielsen.com p14-15,17,19 nielsenResearch.ind19 19 14/4/11 12:51:42 AM
MT Resource 2010
Media Trends+Strategy 2012