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Media Intelligence : Media Trends+Strategy 2012
44 MEDIA Trends + Strategy MEDIA Trends + Strategy 45 www.IbISwOrLd.COM.Au Magazine Publishing in Australia July 2011 3 Market Share Nine Entertainment Co Holdings Pty Limited 38.5% Seven Media Group Pty Limited 15.2% Fairfax Media Limited 9.3% Key External drivers real household disposable income demand from newspaper, book and stationery retailing Total time available for leisure and recreation Competition from newspaper publishing Competition from TV services Competition from information storage Key Statistics Snapshot Industry at a Glance Magazine Publishing in 2011-12 revenue $2.1bn Profit $315.4m Exports $50.5m businesses 277 Annual Growth 12-17 0.3% Annual Growth 07-12 -2.6% Industry Structure Life Cycle Stage Decline Revenue Volatility Low Capital Intensity Low Industry Assistance Low Concentration Level Medium Regulation Level Medium Technology Change Medium Barriers to Entry High Industry Globalisation High Competition Level High FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIx ON PAGE 32 p. 23 p.4 SOURCE: WWW.IBISWORLD.COM.AU consumer magazines KEY StatiSticS Magazine Publishing 2011-12 Revenue $2.1bn Profit $315.4m Exports $50.5m annual Growth 07-12 -2.6% annual growth 12-17 0.3% Businesses 277 battling competitive rival media The Magazine Publishing industry is expected to generate revenue of $2.1 billion in 2011-12, down 1.2% on 2010-11. gross copy sales of aBC-audited consumer magazines are estimated at 210 million and the retail value of consumer magazines is worth about $1.0 billion. Consumer magazines account for about 6.0% of total media advertising revenue in australia. The industry is expected to experience real revenue growth of 0.4% in 2012-13. Revenue growth will then slow marginally to average 0.3% per annum over the next five years, with revenue totalling $2.1 billion in 2016-17. improved economic conditions and advertising markets are expected to promote industry growth. Source: www.ibisworld.com.au p44-45,47-49_consumerMags.indd 44 28/11/11 2:24:00 PM
MT Resource Guide 2011
MT Resource Guide 2012