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Media Intelligence : Media Trends+Strategy 2012
What is the background of your company and titles? Our core business commenced with a weekly publication, Rugby News, 40 years ago. Through the merger of Australian Rugby News & Review and Rugby News we have built a solid foundation drawing on the intellectual property of both countries' products and the expertise of those behind them. We now boast the world’s highest circulating rugby magazine being Rugby News and our stable also contains one of Australia’s most awarded consumer title Rugby News & Review. The company is currently transforming itself through the development of a strong cross media platform and now has 60 print editions per annum complemented by over 60 digital editions all archived on our website www.rugby.co.nz. How do you present yourself to the advertiser? Nielsen Media Research provides a monthly readership figure of over 225,000 and that is print alone. When you take into account our weekly RugbyEnews digital product with over 20,000 subscribers, complemented with special edition e-magazines and sourced to our website with integrated blogs and sticky content, a most compelling selling proposition is offered to the advertiser. We have many strong alliances on both sides of the Tasman with major corporates such as Toyota, TAB and Adventure World Travel backing our products with regular annual schedules, special editions and branded print and digital product. Where do you see the future of publishing in this space? Without a doubt the print product is under the spotlight for change. Last year witnesses the World Cup in New Zealand. Our experience publishing during the Rugby World Cup in Australia in 2003 and again in 2011 has placed us in a strong position to springboard into the next stage of our development. We are working on a new strategy for 2012 and beyond, embracing all the relevant elements of online activity and how they can best serve and monetise our current products and new brand extensions. A GlobAl Network of CommuNiCAtioN Trans Tasman publisher, Margaret Mitchell outlines the strength of her stable of sports media titles with former Australian Magazine of the Year (2004) Rugby News & Review, and New Zealand’s iconic Rugby News, prominent on the rugby media landscape now with a global reach. “Nielsen Media Research provides a monthly readership figure of over 225,000 and that is print alone.” – Margaret Mitchell, Publisher case study Rugby Rugby per annum complemented by over 60 digital editions all archived on our website , prominent the Rugby World Cup in Australia in 2003 and again in 2011 has placed us in a strong position to springboard into the next stage of our development. We are Publisher Magazine of the year 2004 Winner australian Marketing institute national award for Marketing excellence 1995 national Winner of the 1996 aBSP Bell award for Best new Magazine of the year (australian rugby review) ABPBellAwards national Winner of the 1997 aBSP Bell award for Best Specialist Magazine of the year (australian rugby review) Winner of the Print Journalism award 1998 looking for a contract Publisher choose p72-73_rugbyCaseStd.indd 45 27/11/11 7:58:03 AM
MT Resource Guide 2011
MT Resource Guide 2012