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Media Intelligence : MT Resource Guide 2012
In an age of nanoseconds and, 140-character Tweets, valuable intelligence in dozens 68 MediaTitles ABA Media Intelligence Magtweets: the industry Digital-only magazine reading is 11% of total magazine audience. Reuters Internet users in China spend an average of 2.7 hours per day online – behind only Japan. gplus.com Mobile ad spending worldwide is predicted to reach US $20.6 billion in 2015. Gartner In January 2011, there were seven advertsing QR codes in US magazines for each editorial code. By September 2011, the rato was nearly 25:1. ClickZ One Facebook fan = 20 additonal visits to your website over the period of a year. Hitwise.com In China and Brazil, approximately 20% more internet users will go online each day than will watch TV. TNS Digital Life 68% of Indian readers say they form a connecton with their magazines. Associaton of Indian Magazines Almost 6 million children in Germany between the ages of 6 and 13 read magazines in their free tme. VDZ, Germany 17% of individuals (ages 16-74) in Poland use the internet for reading online magazines and newspapers. Eurostat When asked if the internet helped improve self-confdence, just 12-14% of French, Germans, Britsh and Americans agreed, compared to 79% of Saudi Arabians, 42% of Chinese, 52% of Indians, 55% of Vietnamese. TNS Digital Life 87% of those interested in reading magazines in the US on a digital device stll want a printed copy. MPA Guinness World Records recognised the world record for the oldest magic magazine: Abracadabra, frst published on 2 February 1946 in Birmingham, UK. WorldRecordsAcademy. org At 5 hours a week, the Chinese spend the most tme shopping online per week. TNS Digital Life 15% of online videos viewed in November 2011 were ads. Social Times 90% of all Finns read at least one magazine ttle according to the Finnish Natonal Readership Survey. FIPP World 82% of US consumers are interested in including a gif card pre-loaded with a digital magazine subscripton. Magazine Mobile Reader, Afnity & MPA, USA 60% of US digital consumer magazine readers go to an advertser’s website. MPA Vogue will open a fashion and design college in the UK in September 2012 ofering a yearlong fashion foundaton course. BBC News Tablet and ereaders boost magazine reading and engage consumers: 90% of people are now consuming more magazine content on tablets and e- readers. MPA, USA The number of magazines launched in the US in 2011 grew 23.8% with the food category seeing the biggest gain followed by regional magazines. FOLIO Magazine advertsing increases purchase consideraton by an average of 22% overall, and generates a direct sales increase of 9% among those exposed to the advertsing. Magnify, PPA, UK
Media Trends+Strategy 2012
MT Resource Guide 2013